FlyWhale

About FlyWhale

We're three young founders building FlyWhale because we kept seeing the same problem: social media work is full of operational drag.

If you run social for a brand or multiple clients, you know the routine:

  • weekly competitor checks
  • collecting examples and "screenshot pulling"
  • reorganizing calendars
  • rewriting updates for stakeholders
  • stitching together notes and context from different tools

It's not hard work — it's repetitive work. And it steals time from the part that actually matters: creative and strategy.

FlyWhale is our attempt to fix that. We're building an AI-native workspace that helps marketers run the operational side of social more smoothly—so you can move faster, stay organized, and focus on high-leverage decisions.

Our approach

  • Build for individuals first (freelancers and one-person teams)
  • Ship fast, learn from real workflows, iterate aggressively
  • Keep the product simple and usable—no "enterprise complexity"

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