About FlyWhale
We're three young founders building FlyWhale because we kept seeing the same problem: social media work is full of operational drag.
If you run social for a brand or multiple clients, you know the routine:
- weekly competitor checks
- collecting examples and "screenshot pulling"
- reorganizing calendars
- rewriting updates for stakeholders
- stitching together notes and context from different tools
It's not hard work — it's repetitive work. And it steals time from the part that actually matters: creative and strategy.
FlyWhale is our attempt to fix that. We're building an AI-native workspace that helps marketers run the operational side of social more smoothly—so you can move faster, stay organized, and focus on high-leverage decisions.
Our approach
- Build for individuals first (freelancers and one-person teams)
- Ship fast, learn from real workflows, iterate aggressively
- Keep the product simple and usable—no "enterprise complexity"